About
I’m CEO and co-founder of Athlon, a global brand and digital product studio…
Articles by Ranzie
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UX Transformation is key to the future of Energy providers.
UX Transformation is key to the future of Energy providers.
By Ranzie Anthony
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Blockchain, Digital Twins and The Metaverse. #SXSW
Blockchain, Digital Twins and The Metaverse. #SXSW
By Ranzie Anthony
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Coronavirus has forced us all to become ‘digital first’ with irreversible effects.
Coronavirus has forced us all to become ‘digital first’ with irreversible effects.
By Ranzie Anthony
Contributions
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What are the design principles for FinTech apps in emerging markets?
Collaboration is great – but in my experience is all starts with a tightly defined product strategy. One that sets the vision and considers the factors that will influence a successful first launch. Done well – it becomes an effective tool that align your teams, partners and various stakeholders.
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What are the design principles for FinTech apps in emerging markets?
No app or software solution works in a silo. So context is always going to be an influencing factor. Beyond the who – considering where, when and how audiences will use your app helps anticipate points of frictions or opportunities to delight.
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What are the design principles for FinTech apps in emerging markets?
Like most well designed digital apps or products, focusing on user needs and goals is where great design starts. Fintech apps however need a greater focus on utility and building trust. An ability to anticipate user needs, before they even know they need it – is a great way to build delight into the design of your software.
Activity
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We're delighted to announce that our Managing Director, Andrew Elia will be speaking on Artifical Intelligence (AI) at the Arab-British Chamber of…
We're delighted to announce that our Managing Director, Andrew Elia will be speaking on Artifical Intelligence (AI) at the Arab-British Chamber of…
Liked by Ranzie Anthony
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Product innovation is the key to brand growth—84% of leaders agree that it’s crucial. At Athlon, we’ve developed an effective model to guide our…
Product innovation is the key to brand growth—84% of leaders agree that it’s crucial. At Athlon, we’ve developed an effective model to guide our…
Liked by Ranzie Anthony
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We are expanding our team. Fundpath is looking for a Marketing Executive to join our team based in London and help us transform the world of…
We are expanding our team. Fundpath is looking for a Marketing Executive to join our team based in London and help us transform the world of…
Liked by Ranzie Anthony
Publications
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How a global design agency is harnessing data to transform business online
The Telegraph
See publicationAthlon is embracing new technology to revolutionise customer experiences for brands as diverse as Carte D’Or, Open Banking, Xerox and Dow Jones
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Making social media human: 10 important tips for brands
Marketing Tech News
See publicationConsumers are increasingly engaging with brands via digital means, thanks to the proliferation of connected devices and online services. This means that brands are increasingly required to interact with customers via digital interfaces and new technologies.
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Visual Marketing in the Digital Age
B2B Marketing
Cover story – Visual imagery is swift becoming an online lingua franca. B2B investigates its impact on the B2B worlds – and finds out how savvy marketers can benefit.
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I don’t usually post Instagram-like content on LinkedIn but last night’s Aurora Borealis view (from Scotland) was too good to not share! Even the…
I don’t usually post Instagram-like content on LinkedIn but last night’s Aurora Borealis view (from Scotland) was too good to not share! Even the…
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Indy Saha has been designing and creating innovative experiences on the cutting edge of technology over a remarkable career spanning more than 25…
Indy Saha has been designing and creating innovative experiences on the cutting edge of technology over a remarkable career spanning more than 25…
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It's been quite the journey growing our global team. So I'm thrilled to announce our expansion into South Africa! A fantastic home for emerging…
It's been quite the journey growing our global team. So I'm thrilled to announce our expansion into South Africa! A fantastic home for emerging…
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Listen to our co-founder and strategy partner Rebecca Price in the latest episode of Orellium Future Strategy podcast, in conversation with Robert…
Listen to our co-founder and strategy partner Rebecca Price in the latest episode of Orellium Future Strategy podcast, in conversation with Robert…
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Hi, here’s a quick look at some recent* iconography projects for clients including Bumble, Design Studio, Hitachi, Prophet, and ITV. *ish.
Hi, here’s a quick look at some recent* iconography projects for clients including Bumble, Design Studio, Hitachi, Prophet, and ITV. *ish.
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As a remote-first studio, we look forward to our quarterly meet-ups to exchange stories and celebrate achievements. Last week, we had a unique…
As a remote-first studio, we look forward to our quarterly meet-ups to exchange stories and celebrate achievements. Last week, we had a unique…
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Brilliant yoghurt add. Yes I watch all 5 minutes of it
Brilliant yoghurt add. Yes I watch all 5 minutes of it
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London-based SaaS company Fundpath has secured €2.3 million in a funding round led by Fuel Ventures 🚀, just months after receiving a €4.6 million…
London-based SaaS company Fundpath has secured €2.3 million in a funding round led by Fuel Ventures 🚀, just months after receiving a €4.6 million…
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Research has shown that companies prioritising innovation are growing at a 15% higher rate than those who don't.. But how do you know when to…
Research has shown that companies prioritising innovation are growing at a 15% higher rate than those who don't.. But how do you know when to…
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Fundpath hits a new milestone on our mission to map the fund distribution universe in the UK and Ireland The Fundpath Knowledge Bank now tracks…
Fundpath hits a new milestone on our mission to map the fund distribution universe in the UK and Ireland The Fundpath Knowledge Bank now tracks…
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After a brief hiatus, I'm excited to share some fantastic developments for the month of May. 🏆 First off, I'm delighted to be attending the…
After a brief hiatus, I'm excited to share some fantastic developments for the month of May. 🏆 First off, I'm delighted to be attending the…
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